Macromedia Digital installs India’s first HP-Scitex CORjet

With a massive investment of Rs 9 crore in the new facility and logistics already in place, Macromedia Digital is the leading service provider of large format digital printing solutions. The company has recently been in the limelight for being the first to install HP-Scitex CORjet in India at their state-of-the-art facility in Hyderabad.

Macromedia Digital Imaging Pvt Ltd is one of the pioneers of super large format digital printing in India, dedicated to provide high quality digital prints in the shortest possible time frame. The company offers high-end digital printing solutions to meet the ever-increasing demands of the sign and display businesses, offering a single window service for specialty graphics. The company has set up its state-of-the-art facility in Hyderabad to provide a wide range of world-class display solutions to customers across the country. They have become the first to install HP-Scitex CORjet in India to enable cost-effective short-runs for niche applications and production jobs for all indoor applications like POP displays and dispensers. This state-of-the-art facility has been designed to overcome any limitation concerning the minimal job size. The HP Scitex FB6700 (CORjet Premium) flatbed industrial digital inkjet press brings the advantages of digital processes to rigid-media printing. It can print directly to rigid sheets up to 160cm x 320cm (63”x120”) and up to 12mm thick, and enables high-quality costeffective short runs for POP applications and short-run production, including test marketing, product launches, promotional campaigns, creative packaging, and 3D displays. Using a 6-colour drop-on-demand piezoelectric inkjet printing process, and water-based pigmented inks that are fastdrying, abrasion-resistant and waterproof, the HP Scitex FB6700 prints at true 600 dpi with throughput of up to 150 m2/hr (1614 sq ft/hr). Thus, the machine features unmatched reliability with fast turnarounds, high performance, simple and timeoptimised operations and excellent tooling flexibility that result in top-notch productivity to meet tight deadlines. It can print on rigid substrates such as corrugated cardboards, PVC sheets, flute boards, foam boards, compressed cardboards, plastic boxes, styrene boards and other paper-based liners on rigid substrates.

Besides this, they have ten Scitex Grandjet and four Scitex XLjet wide format printers. Each digital print that comes out of Macromedia is a work of art. High resolutions of up to 740 dpi give unmatched finesse to the prints, ensuring maximum clarity for all outdoor and indoor requirements.

With its headquarters in Hyderabad, Macromedia Digital has printing facilities in Delhi, Mumbai, Chennai, Bangalore and Kolkata. Thus, Macromedia today is capable of handling national outdoor campaigns of any size and deliver them to any part of the country within 24 hours in metros and 24-48 hours in mini-metros and other centres. The company has the largest installed capacity in India to print, seam and deliver more than 1,70,000 sq ft of graphics in a day. Macromedia’s quality is backed by a warranty of up to 2 years.

Macromedia’s range of digital print solutions include billboards, banners, fleet graphics, window graphics, backlit signages, mesh printing, bus-shelters, kiosks, reflective printing, trade shows exhibits, backdrops and other indoor and outdoor graphics.

Macromedia has been the first choice of large number of MNCs, corporates, outdoor agencies, advertising agencies, and production houses. Their list of clients include: Aaren Initiative Outdoor Advertising Pvt Ltd, BSNL, Britannia Industries Ltd, Godfrey Phillips India Limited, Grasim Industries Limited, Hindustan Coca Cola Beverages Pvt Ltd, Hutchison Essar South Ltd, Idea Cellular Limited, Reliance Infocom Ltd, Star India Ltd, Tata Teleservices Ltd, etc.