Kenneth Cole ties up with Reliance to open 25 India stores

Leading American clothing brand Kenneth Cole has entered into a deal with Reliance Brands, a Mukesh Ambani-led Reliance Industries firm, to retail its collection of men and women’s apparel and accessories in 25 planned stores across India over the next five years. Kenneth Cole and Reliance Brands have signed a licencing agreement for retail and premium wholesale distribution in India. Under the agreement, five stores will be opened over the next three years, with plans to open an additional 20 stores in the following five years. Such a big move in the country’s retail sector would bring in a new business opportunity for the signage companies dealing in the in-store displays and signages in the retail sector.