Yet another business opportunity for signage companies engaging in in-store projects is that Voylla, a popular fashion-jewellery brand, is planning to open exclusive jewellery stores for men in 2020. Currently, 30 percent of the company’s total business is coming from the men’s category. Hence they plan to pilot standalone men’s store in 2020. Voylla is also looking to clock revenue of Rs 100 cr during this financial year, in its seventh year of operations and Shringi feels that in the next 5 years the company has the potential to breach the Rs 1,000 cr mark. The jewellery company that started operations in 2012 in Bengaluru and then shifted its base to Jaipur in 2013, started selling men’s accessories from its stores in 2015.
