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Jamming the signage visibility in discotheques

Corporates are always on the look out for areas where their signs get the maximum visibility from the right target audience. Air Hostess Academy, a premier training institute for the service industry, is currently displaying their messages at the most happening venues – the major pubs in Delhi and NCR.
 New Delhi-based Air Hostess Academy (AHA), the leading trainer for the entire service industry (aviation, hospitality and the BPO segments), in association with Fever 104 FM Radio channel, is organizing a year-long gig, ‘Fever Jam’ at prime discos/pubs of Delhi and NCR to relate and develop recall across the young and potential crowd.

 Top DJs, music, dance, lights… young crowds. The atmosphere is perfect in a disco/pub and for a corporate from the glamour industry; it’s simply the best place to be. The title sponsor to the show – AHA – uses the opportunity to display their brandings to the youngsters. They are not leaving any stone unturned, right from backdrops to standees, table tops to coasters – all are branded by AHA. Scrollers displaying their advertising message can also be seen all around the place.

As per Sudhir Verma, AGM-marketing communications, AHA, “Marketing scenarios are changing. Nowadays it’s a buyers’ market and seller has to go close to their target audience to understand their psyche and needs and develop and deliver the products accordingly. Corporates are always on the look out for places where they can have proximity with their TG to make them understand themselves. Branding options/contests/Fungama is the motto. Catch them young and have fun and AHA is doing just that.”

Till now, 15 parties have been organised at major discs like Elevate, Decibel, Ministry of Sound, Peppers, Café Morrison, Royale Mirage, Lodhi’s, etc. And people have jazzed with the turn table performances of DJs like Akbar Sami, Golz, Sanj, Legacy, Hard Kaur from UK & Bands like Mohit Chauhan (Silk Route), Advaita, etc. “The response at these parties has been good and we have created a youthful image for AHA through them,” concluded Verma.

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