HP unveils its new water-based Latex R Series at Media Expo Mumbai 2019

HP Inc has launched the HP Latex R Series—the first hybrid latex technology that merges HP’s flexible printing capabilities into rigid printing. Unveiled during the Media Expo Mumbai 2019, this new HP Latex R Series also pioneers white ink capabilities with the introduction of HP Latex White Ink. The HP Latex R series brings high speed and quality to a wide range of rigid materials, such as foam-boards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others. Unlike UV printing technology, which creates a thick layer of ink that completely covers the material, HP’s water-based Latex Inks preserve the look and feel while delivering odorless prints that are both safe for the environment and the customer.

“With the new HP Latex Rigid Technology, our customers can expand their offering into new, high-value applications while also opening fresh creative ideas and concepts for sign and display that provide their users greater value. Also, White ink has been a consistent problem for the industry. Traditionally it uses bigger and heavier pigment particles that frequently clog printheads, or the opaque mixture becomes separated and settles to the bottom of the ink reservoir. Until now, physically shaking the reservoirs often has been the necessary solution, through HP’s investment in innovation around chemistry and engineering, the white ink solution with the HP Latex R Series is an industry breakthrough,” says Vitesh Sharma, Country Manager, Large-Format Production Business, HP Inc.