HP unveils innovations revolving around Latex print portfolio at drupa 2024

At drupa 2024, HP introduces newest innovations within its HP Latex print portfolio, which promise to deliver radical improvements in productivity for customers around the globe. These innovations include the introduction of the next generation of Latex ink with the new 10L ink accessory for the HP Latex 2700 printer, as well as upgrades to Live Production, Design & eCommerce, and Learn Premium, an industry suite of software solutions for small and mid-volume PSPs to expand into new online markets as well as manage their operations more effectively.

Building on the success of the Professional Print Service Plans (PPSPs) – which have seen an impressive increase of 25 pp attachment rate since launching in 2022, with over 4,000 printers with PPSPs activated – the software expansion means HP is offering a plan for Print Service Providers (PSPs) that can accelerate production efficiency on a daily basis, strengthen customer’s loyalty and pave the way for future business growth. Introducing new at the show is the high capacity 10L ink accessory specifically designed for the HP Latex 2700 printer, expanding its capabilities within the high-volume print market. (PHOTO: LFR)