HP Latex graphics decorate 76th Cannes Film Festival
As an official partner and exclusive print technology provider, HP played a leading role at the recently concluded 76th Cannes Film Festival, the annual celebration of global film making. HP produced than 1500 sq m of material for the 10-day event held from 16 to 27 May 2023 at Cannes, France. The organisers of Cannes chose HP Latex technology as its environmentally friendly credentials aligned with the festival’s sustainability commitments.
The prints were created and installed by the local print service provider H2O, based just outside the town of Cannes. Using an HP Latex R2000 and Latex 3100, H2O produced all of the signage and displays at the festival, including rigid panels, outdoor signage, barriers, banners and posters. HP Latex technology, with its wide colour gamut, enabled the firm to print in exceptional quality, meeting the festival’s specifications in terms of definition, lighting, and colour consistency. (Photo: Ibbonline)