HP finds first Indian customers of newly launched HP Latex 3000

Two Bengaluru-based signage majors —SR Digital Imaging-Autographics and SSR Enterprises—have been named the first customers for HP Latex 3000 printers in India. HP announces the landmark installations of the high-end printers in these two reputed PSPs in Bengaluru at a launch session held on June 16, 2014 in the city. Both companies have recently witnessed strong business growth and needed a more advanced printing solution that could help increase their production capacity. The new installations are a testament to the print service providers embracing the HP Latex printing platforms for greater productivity, versatility and cost-efficiency.

Puneet Chadha, director, market development, Graphics Solutions Business, HP Asia Pacific and Japan said, “At HP, we are focused on enabling our PSPs to offer innovative solutions to their customers. With the installation of the HP Latex 3000 printers, SSR Enterprises and SR Digital Imaging-Auto Graphics can broaden their customer offerings and stay ahead of the curve.” Having installed the HP Scitex XL1500 as its first HP printer in 2010, the new installation of the HP Latex 3000 at SSR Enterprises represents the third HP press the company has installed in a row. “We are excited with the installation of the HP Latex 3000 as it is an industrial printer which offers broader media versatility,” remarks D.J Bangara, MD, SR Digital-Autographics.