HP expands suite of custom wall décor solutions

Hewlett Packard (HP) has expanded its digital printing solution for wall decorations, helping print service providers (PSPs) and wallcovering manufacturers capture new revenue with high-value wall décor applications for commercial, retail, and residential spaces. The HP digital printing solution consists of a modular range of design software, media, HP Latex Printing Technology, finishing options and industry certifications. This scalable solution enables customers ranging from small PSPs to large wallcovering manufacturers to take the growing customization trend to the wall with unique or short-run wallpapers, wallcoverings, wall murals and canvas prints.

HP WallArt is an easy-to-use, cloud-based web service that helps simplify the design, visualization and production of customized wallcoverings. Introduced at Heimtextil 2013, the tool is already in use by more than 1,100 customers in 66 countries. Following this successful trial, HP WallArt will remain free for new and existing HP Latex Printing Technology customers.