HP boosts possibilities with Latex R Series printers

HP Inc has announced an updated portfolio of HP Latex R Series printers with new features and solutions to make it easier for PSPs to benefit from HP Latex printing on a hybrid printing platform, including achieving high image quality on a range of rigid and flexible materials using HP’s water-based Latex inks. The HP Latex R Series brings vibrant colours into the rigid printing world along with HP’s innovative White Latex Ink, a glossy, high-quality ‘true white’ that doesn’t yellow over time like traditional UV-based white ink. The new portfolio introduces the new entry-level HP Latex R1000 model, offered at an attractive entry price point. Additionally, HP is introducing improvements across the portfolio. The new R Series printers now enable customers to benefit from higher productivity and efficiency.

The new R series will also boost the capability of PSPs to grow applications such as custom short-run packaging, POP corrugated displays, and printed thermoforming, benefitting from fine details and saturated color image quality on cardboard stock and amazing HP Latex ink elongation capabilities when producing thermoformed printer parts. HP Latex R printers empower PSPs with ultimate versatility for one technology to achieve the same look across rigid and flexible campaigns. The R Series printer portfolio includes: HP Latex R2000 Plus for highest capacity and productivity, feeding materials in roll-fed or sheet-fed configuration up to 98-inches wide (2.5 m), printing with high-capacity 5 liter-cartridges and white ink printing capability and HP Latex R1000 Plus is an entry-level system at an attractive price, handling media up to 64 inch wide with 3 liter-cartridges.