HP announces new Latex 700/800 Series printers delivering unprecedented levels of versatility & sustainability

HP has introduced a range of new Latex print solutions—HP Latex 700 and 800 Series—which feature ‘the whitest white ink available on the market. The company has also updated its Latex Print & Cut portfolio and added to its PageWide XL suite of large format print solutions. The new Latex print solutions are designed to help PSPs diversify their offerings and meet more challenging customer needs. After a year of business disruption across the large-format printing industry, the HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines, while sharpening their sustainability edge.

Guayente Sanmartin, General Manager, Large Format Business, HP, said, “The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects – safe in the knowledge their work will deliver.” In the similar tone, Vitesh Sharma, Country Manager, Large Format Production Business, HP India, said that the new HP Latex 700 and 800 Series portfolio will offer professional colour quality, with a purpose to address every customer’s request, regardless of fast-changing schedule or application demands. They will also be able to bring significant improvements in productivity and efficiency by up to 50 percent to meet organization goals.