HP announces HP Latex R Series true hybrid latex technology

HP has announced the introduction of HP Latex R Series, the first true hybrid latex technology that merges flexible printing capabilities into rigid printing. The new HP system brings the most vibrant colours into the rigid printing world. The system has been unveiled at the ongoing ISA Sign Expo 2018 (March 21–24) at the Orange County Convention Center, South Hall in Orlando, Florida. The HP Latex R Series can bring the most vibrant colours into the rigid printing world, and pioneers white ink capabilities with the introduction of HP Latex White Ink.

The new HP Latex R series can also bring speed and quality to a wide range of rigid materials, such as foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others. Unlike UV printing technology, which creates a thick layer of ink that completely covers the material, HP’s water-based Latex Inks preserve the look and feel of the media, and deliver odorless prints that are both safe for the environment and the printer operator. The HP Latex R Series will be available during Q3 of 2018, with a full industry debut occurring in May at FESPA in Berlin, Germany.