HP and Brett Martin collaborate for first time

HP and Brett Martin celebrated their new Approved Partners relationship. The collaboration between the two companies was highlighted at the recent PRINTING United 2022 in Las Vegas. HP has previously used Brett Martin substrates in their Graphics Experience Center in Georgia but this was the first time the companies had worked together at an exhibition. HP had a large number of printers on show in Las Vegas and chose to print Brett Martin’s Foamalux White foam PVC and Marlon FS polycarbonate flat sheet in its HP Latex R2000 printer.

The images printed using HP printers on Brett Martin media reflected the location of the show and included iconic shots such as the ‘Welcome to Fabulous Las Vegas’ sign. In choosing a Foamalux foam PVC and a Marlon FS polycarbonate sheet, HP was able to demonstrate that its printer is equally capable of printing on an opaque rigid substrate and a transparent one. The only difference is that on the polycarbonate sheet, HP does reverse print.