HP introduces new global partner program in India

HP Inc has unveiled HP Amplify, a first-of-its kind global channel partner program optimized to drive dynamic partner growth and deliver consistentend customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. The new program goes into effect November 1, 2020 for commercial partners with retail partners slated to transition in the second half of 2021.

By consolidating HP’s best partner products, tools and trainings into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level. Now comprised of just two distinct tracks – Synergy and Power – with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests in these capabilities, the higher the rewards. Currently, HP has over 1400 commercial partners under its India market which also includes business operations of Sri Lanka and Bangladesh. For partners who choose to join this opt-in pledge, HP will provide training and support. More details closer to the launch of HP Amplify will be out  on November 1, 2020.