Forever 21 opens its first store in Guwahati

Forever 21, part of the Aditya Birla Fashion and Retail Ltd, has launched its first store in Guwahati, Assam. With this launch, the international fast-fashion brand has entered into the North-East retail market. Spread across 11,000 plus sq ft, the newly opened store offers hassle-free shopping experience with apparel, footwear and accessories all under one roof, reflecting the latest trends right from runways to the store. The new store is also equipped with a plethora of styles from the Men’s collection. Vibrancy in the retail sector with the opening of such high-end Forever 21 outlet is new business opportunity for the signage companies engaging in-store projects.