FESPA Digital 2014 received the most internationally diverse visitors to date

A big jubilant for exhibitors at the recently held FESPA Digital 2014 was that they met the most internationally diverse audience of any FESPA Digital show to date. A record number of visitors streaming to Munich from 121 countries, the largest visitor delegations, as anticipated, came from Germany, Italy, Austria, the UK and Spain. Confirming the event’s growing global appeal, 70 percent of visitors came from outside the host nation, with record attendance from many countries.

Spanish attendance was more than four times that of FESPA Digital in Hamburg 2011, demonstrating the long-term impact of FESPA Digital’s presence in Barcelona in 2012 in engaging with the Iberian print community.Proximity to Italy also quadrupled the Italian visitor audience compared with Hamburg. As expected, Munich was also an attractive destination for visitors from many central European countries, with significant numbers of printers and sign makers travelling from Switzerland, Czech Republic, Slovenia, Poland, Hungary, Romania, Slovakia and Croatia.