FESPA 2023 to introduce brand new Personalisation Experience

FESPA Global Print Expo 2023 and European Sign Expo 2023 return to Messe Munich, Germany, from May 23-26, 2023, with a mission to share ‘New Perspectives’ with print and sign professionals who are setting out their strategies for future success. It will help the global community to build profitable, sustainable businesses is at the heart of FESPA’s mission. In tune with this emphasis on innovative thinking, FESPA is launching a brand new Personalisation Experience to run alongside FESPA Global Print Expo. This stand-alone event, located at the heart of the show, will centre around an exhibition space open to all FESPA Global Print Expo and European Sign Expo visitors, offering an experiential showcase of products and solutions for personalisation.

A multi-day Personalisation Experience conference will include individual content streams dedicated to personalised loyalty marketing, sportswear and fashion customisation, bespoke interiors, and personalised packaging, featuring more than 50 expert speakers. The whole experience is primarily designed for brand owners, retailers, marketers, agencies, and membership and loyalty organisations seeking to enhance or differentiate their offering with personalisation and customisation. PSPs (print service providers) and fulfilment houses wanting to put personalisation at the heart of their service offering will also gain valuable practical knowledge and insight.