Essar's MobileStore acquires X-Cite, planning for more outlets

MobileStore, the Esaar Group’s mobile phone retail chain, has announced thier acquisition of the operation of Impact Retail Pvt Ltd. The move would help the company enter the Rs 80,000-crore consumer durable and infotech retail market. Impact Retail, a franchisee of the Al Ghanim group from Kuwait, runs its business under the brand X-Cite. The MobileStore will take over all the seven stores of X-Cite in cities such as Delhi, Gurgaon, Bangalore and Hyderabad and planning to open more in near future. No doubt that the acquisition will help signage segment find a new sunshine area where every signage provider and in-store media company can empbark upon.