Eicher plans branded sales and service outlets

India’s third-largest truck and bus maker, Eicher plans to start its own branded sales and service outlets across the country. The Delhi-based company has formed an equal commercial vehicle joint venture with Volvo of Sweden called VE Commercial Vehicle Ltd in 2008. VEVC plans to take its dealership network to 225 in 2011 from the current 200 distribution outlets. It plans to conceptualize new dealerships to offer a new experience to its customer after the emergence of the Swedish partner. Now the VEVC outlets will be a new advantage for the signage companies, such as PSPs, fabricators, sign suppliers, etc for a new business.