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DStv Indian campaign in Durban

DStv employed the services of Moving Ads, South Africa to promote one of their top-class entertainment bouquets DStv Indian in Durban. The campaign, which involved distribution of flyers, strategic parking, word-of-mouth activity and profiling at events like the Indian Fashion Week, reached the audience through a well-researched circuit that covered all targeted niche areas. In true celebration of the spirit of India, all campaign materials and related collateral adopted a colourful fiery-orange theme that is synonymous with the rich culture of India. The moving ads drivers and promoters played an ambassadorial role by explaining three-easy-connection steps as well as to educate the target market on the plethora of entertainment channels offered on both the North Indian and South Indian bouquets.

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