Demands escalate for QMS 3DOOH campaigns

Digital outdoor media company QMS is rolling out more examples of its ‘first-to-market’ 3DOOH product, featuring new animated advertising campaigns from Nike x JD Sports and betting by entertainment company Neds. Each campaign uses animated 3DOOH anamorphic illusion to bring the creative to life, with a giant shoe protruding out of the screen for Nike x JD Sports and a horse and jockey appearing to run out of the billboard for Neds.

The new campaigns were launched during October and featured on QMS’ Rundle Mall location in the heart of Adelaide. 3DOOH is now one of the most successful and sought-after DOOH creative techniques in Australia, with QMS in the unique position to provide end-to-end creative solutions for clients, said a press release. In recent months, QMS has also launched 3DOOH campaigns for Gillette, Michael Hill International, ANZ and AAMI, with campaigns booked well into Q1 next year.