Bosch opens home appliances showroom in Vishakhapatnam

Bosch Group opened its first exclusive brand store in Vishakhapatnam. The home appliances store in the city is a step towards strengthening the company’s position and consumer base in South India and they are doing it in partnership with JD Electronics. A unique concept by the group worldwide, the store had adapted a cross selling model for retail expansion that works in collaboration with Bosch Power Tools. The brand store, with an area of approx 800 sq ft, located at Dwaraka Nagar, showcases a range of products from washing machines, dishwashers, refrigerators, dryers and the recently launched cooking range. Gradual upshots of new stores surfacing in the retail segment will be fresh business opportunity for the signage companies whose activities revolve around in-shop displays, designs and related projects.