Bewakoof unveils new physical store in Bengaluru

Direct-to-consumer (D2C) fashion and lifestyle brand Bewakoof has expanded its retail footprint in India with the launch of a brand new store in Bengaluru. The new store is the brand’s fourth flagship store in Bengaluru and it is located in Koramangala in the city. As an online-first retailer, Bewakoof caters to men, women, and kids, primarily targeting consumers aged 16–34 years. It was established in 2012 by IIT alumni Prabhakaran Singh and Siddharth Munot, the brand initially focused on e-commerce before entering offline retail in July 2024 with its first store at Forum Falcon Mall, Bengaluru. Now, the brand is in physical format and its expansion of retail format with brick n’ mortar stores is a big business opportunity for the signage companies whose activities involve in in-store graphics, branding, displays, designs, etc.