Berger Paints plans 300 exclusive retail outlets

Berger Paints announces that the company is planning to set up 300 exclusive franchisee in one year. The company would set up such shops in the first phase in Andhra Pradesh and Gujarat after test marketing in Tamil Nadu. The company further mention to generate Rs 100 crore from the retail initiative. Also, the company is planning to enhance capacity by another 30-40 percent from the current level of 50,000 litre tonne through various projects in the next two years. Mega launch of Berger Paints stores across the major Indian cities will benefit the signage companies, such as PSPs, fabricators and others based in the regions.