Baskin Robbins targeting 1,000 stores in 2024
Graviss Foods has geared up to open its 1000th Baskin Robbins outlet in India and SAARC region in 2024. Focusing on the tier-II and III cities strategically and reinforcing its foothold in major urban hubs, this achievement signifies a crucial juncture in the company’s expansion. Baskin Robbins’ dedication to innovation has resulted in a continuous stream of new product introductions over the last three years, including a variety of ice cream cakes and desserts. The brand’s new store chain expansion move is undoubtedly a new business opportunity for the signage companies engaging in in-store graphics, branding and related projects.