Balenzia opens brand new store at Kolkata airport

Leading sock brand Balenzia has opened its newest outlet at the Netaji Subhas Chandra Bose International Airport in Kolkata. The new store marked a significant addition to the brand’s retail network, reinforcing its commitment to being omnipresent both online and offline, in line with its phygital strategy. Positioned strategically in one of India’s oldest and busiest airports, this store represents a crucial step in Balenzia’s mission to ramp up its presence in high-traffic areas and major shopping destinations across the country. And it brings a new business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.