Mumbai-based Arlon India (Pvt) Ltd, a wholly-owned subsidiary of Arlon Inc, recently announced its tie-up with Ideaworks Sign Services Works (Pvt) Limited as a new distribution partner for the Indian market. While talking to Sign & Graphics, Amit Kapani, director, Ideaworks confirmed to offer the full range of Arlon print media, cut graphic and flexible substrate product lines in multiple locations throughout the country. “With our current logistic bases in Mumbai, Bangalore, Delhi and Kolkata, we are associating with channel partners to boost the availability of our products and services soon in all major cities of India,” said Amit.
Partnering with Eastman (PETG sheets) Vertigo (sign displays) and now with Arlon, world’s leading manufacturer of pressure sensitive films and flexible fascia substrates for more than 50 years, Ideaworks signifies with the latest customer needs and bridges gaps with the latest technologies and materials. The company’s core team comprises professionals pooling in their technical experience and aggressive marketing offering innovative end-to-end solutions/services to the advertising and signage industry of India.
Ideaworks has extensive experience of working in the subcontinent’s market and a vast network of infrastructures to support its expansion.
In the tie-up, Ideaworks plans to use specialty films available with Arlon and cater to several verticals, such as vehicle and wall graphics. The company also aims to understand the needs of customers and link it with technological and material solutions developed by Arlon, which are extensively available through its offices and warehouses in leading metros across India.
Obviously the Indian signage industry per se would benefit from the easy availability of Arlon’s world-class quality materials at economical prices all over the country. The company’s industry-specific materials would also provide benefits to many specific industries. “The Ideaworks partnership brings Arlon India
tremendous reach into the major sign and graphic centres in the country and will help Arlon further strengthen its brand and product availability in this expanding market,” asserted Ron Hopkins, president, Arlon Inc.