“We don’t consider our job done once we’ve written the order. We are constantly looking for ways to meet or exceed our customers’ expectations by improving service levels and offering new or improved products.”
Above mentioned quote is actually a dictum, which is being religiously followed by the entire team of Arlon. Seeing better business prospects in India and for serving Indian customers better, company has recently opened its Indian division, Arlon India (Pvt) Limited. Here’s a brief about this newbie in the substrate manufacturing segment.
Established in 1958, Arlon Inc is one of the highest quality and most established vinyl manufacturers in the world. A wholly owned subsidiary of WHX Corporation, the company entered the Indian subcontinent through its wholly owned subsidiary Arlon India (Pvt) Limited (AIPL).
Arlon is headquartered in Santa Ana, California, USA, with its primary vinyl manufacturing operations in Santa Ana, CA and its Arlon Flex plant in San Antonio, Texas.
Polymer chemistry, casting vinyl, coating and laminating films are the core strength of Arlon which develops and produces high quality vinyl products for the market throughout the world. And to start its operations in Indian market, AIPL is currently offering three product lines, viz. Arlon Print Media, Arlon Cut Graphics and Arlon Flex. The Print Media line includes specialty films for vehicle & fleet graphics, wall graphics, engineering grade & screen print films, and a range of promotional digital print products. Arlon’s Cut Graphics line includes translucent, high performance and intermediate coloured films.
Arlon’s focus on quality products and quality systems is exemplified by its ISO 9001 certifications.
Envisioning huge business potential in Indian market, company has bigger plans to bring in more innovations. As of now, AIPL is all set to introduce Arlon Flex line to Indian customers, which aims to provide the signage and awning market with high quality cost effective solutions. It is comprised of Eradicolor and the regular white substrates.
The Eradicolor product (Eradicable coloured flex fascia) is a backlit flex material in which the topcoat can be washed off (eradicated) to create the desired graphic. Whereas the white substrates are a long term flexible backlit substrates for signs and awnings used in conjunction with Arlon’s Series 2500 translucent vinyl in a total warranty system.
Having a strong client base internationally, AIPL scored well in Indian market as well, in terms of clients. Arlon’s advertising and signage materials are currently used worldwide in various corporate programs in the banking sector (Citizen’s Bank and PNC Bank); retail sector (AT&T, Sprint, Goodyear Tyres); hotel sector (La Quinta Inn and Choice Hotels); transportation (FEDEX and TNT); fast food franchises (Pizza Hut, Subway Express and Baskin Robbins); and the oil sector (Exxon/Mobil, Caltex, Shell, Chevron, and BP International).
In its nascent stage, AIPL wishes to make it big in the Indian markets. The company is offering their product range and cost effective signage solutions to all their prospective clients in India with a sole aim to win the trust of Indian customers. AIPL also plans to revive and popularize its innovative specialised flex materials in the times to come.
For more information, visit: www.arlon.com/graphics/