Now that the Highway users are craving for simple things like a good eatery, hygienic washrooms, and a place to stretch their legs, this will give us an opportunity to step in and fulfill that need with our outlets which offer all of these. Then the company is very bullish on the growth in the highways vertical, which will complement its current strength in the high street vertical. Such new step of Café Coffee Day is an added opportunity for the signage companies dealing with such in-store areas.
