Vishal Fashions, one of the country’s leading apparel manufacturers based in Surat, is now set to expand retail footprints of its exclusive Arissa brand store. Currentl, this company runs 32 Arissa stores all around in major Indian cities, which is a mix of company-owned and franchised outlets, located particularly in Maharashtra, Gujarat, and Rajasthan. Offering ethnic wear for women, Vishal Fashions forayed into direct retailing in 2010 under the brand name Arissa and the company’s rapid expansion move will bring in a fresh business opportunity for those signage companies dealing in in-shop displays, signs, branding, etc.
