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3M strengthens partnership with channel partners

The 5th annual 3M commercial graphics channel partner meet was held recently at The Leela Kempenski, Kovalam, Kerala recently.


Over 75 authorized channel partners participated in the twoday event that was a healthy mix of business, sports and entertainment. The event was kicked-off with a beach volleyball league of six matches that saw the graphic manufacturers of each zone teamed up to battle the other zones and the 3M Bangalore team. The final was played the next day between South zone and the 3M team. After a tough battle, 3M came on top despite spectacular performance by the South.The final scores read 15-8, 14-16, 15-4. The entertainment event saw stage performances from each zone. This was an opportunity for graphic manufacturers to show off their acting skills. The team from West zone put up a spectacular act depicting national integration. The South zone provided a stunning performance, full-monty style. The North zone spoofed a dance reality show. There was loud laughter all around.

The business sections featured performance reviews, discussions on opportunities and challenges for the signage and graphics industry. Energy saving in the backlit sign boards was a key topic and a few action steps were drawn out. The channel partners were also introduced to the new range of digital printing media, specialty sign solutions and Di-Noc decorative films that will be introduced soon.

The highlight of the event was the 2008 channel partner awards. The graphic manufacturers who walked away with the trophies in different categories included (Apollo Award – for Signage) YFA Advertising, New Delhi; Amreesh Neon, Mumbai; Graffiti, Kolkata; and Diamond Signage, Bangalore; (Apollo Award – for Printed Graphics) Positive Images, New Delhi; Jasras, Mumbai; and Autographics Digital, Bangalore. The Vulcan Award for highest contribution (All India) was won by Adworld Graphics, New Delhi and Most Promising Sign converter in a non-metro was won by Opal Signs, Tiruchirapalli. The Sanjay Sharma Memorial Trophy for the most-outstanding sign installation was awarded to Diamond Signage for a Mega Mart Store Signage (Client: Arvind Ltd.). This large sign at Chennai was manufactured using 3M Panagraphics II and Scotchcal 3630. Autographics Digital’s branding of the Chinnasamy Stadium at Bangalore during the IPL (Client: DNA Events/Royal Challenge) was awarded the mostoutstanding graphic installation.

The project used 3M ij8624 textured surface film, 3M ij3552 changeable graphic film and 3M floor graphics solutions. Mahendra Associates and Mira Combines walked away with the honours for distributors.

As per Santhosh PG, of the 3M team, “Overall it was a great celebration and strengthening of partnership further. These two days are dedicated to reflecting over our successes and failures over the last 12 months and make plans for the future. We are like one big family and this event is an opportunity to strengthen our bond.”

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