International fine jewellery brand Zen Diamond, which boasts a retail network of more than 400 stores globally, has opened its second store in Mumbai. The new store is located at Sky City Mall in Borivali in the city. The move follows the brand’s earlier launch of its flagship outlet in Bandra in the city, marking continued investment in India’s luxury jewellery retail market. The new store spans 1700 sqft and it is designed to offer a structured and premium retail layout, including concealed storage, four display zones, and a VIP area. Opening of such flagship stores of big brands like Zen Diamond is just another big business opportunity for the signage companies engaging in in-store graphic and display projects for newly opened or revamped retail stores.
