X-Rite releases textile digital colour specification solution

X-Rite Incorporated and Pantone LLC has announced the launch of Textile Color Hub—a groundbreaking solution to make digital colour specification more efficient, achievable, compliant and sustainable across the design to production workflow. For most textile brands, colour specification is a painstaking and subjective process. In a traditional workflow, brands and designers select colours and send a physical sample for suppliers to match. The supplier creates multiple lab dips and ships the options back to the brand for approval. This cycle can repeat multiple times, leading to unnecessary delays and excess waste that increases the carbon footprint of the textile industry.

Textile Color Hub enables brands to combine their traditional and isolated solutions into a complete digital colour workflow to securely communicate and control specified colours and designs. It is an open, cloud-based ecosystem that supports spectrophotometers from X-Rite and other manufacturers. The brand selects a Pantone colour or any private brand colour for a new design, and creates a Colour Specification Document using a pre-defined template that includes the spectral data for the specified colours, the required DeltaE tolerances, and the illuminants to measure against.