X-Rite introduces spectrophotometer to capture and understand colour faster

X-Rite has introduced the X-RiteeXact series of spectrophotometers to make colour measurement quick and easy for brand managers, pre-media, ink suppliers, printers and converters, while solving the widespread problem of measuring and matching colours on various substrates and surfaces. With split-second measurement times and improved accuracy to simplify workflow, the eXact instrument is the first spectrophotometer in the industry to offer customers a way to measure true daylight conditions by supporting all the M Standards inclusive of the complete M1.

This is the simplest device to guarantee colour integrity for brands across all of print and output platforms. This new technology complements X-Rite’s current G7 Master Printer process by managing our customers brand and corporate identity through precise colour measurements. By focusing on brand management, colour management and process automation, X-Rite is able to enhance its output while reducing costs.