Wrangler expands retail footprint with six new stores in emerging markets

Global denim brand Wrangler has launched six new stores across six cities, viz. Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly. This expansion highlights the brand’s commitment to offering high-quality, trend-setting denim and apparel to customers in emerging markets, further strengthening its retail presence across the country. Each store spans over 1,000sqft and showcases a curated selection of Wrangler’s popular denim and accessories, providing a modern retail environment for customers. With these six openings, Wrangler now operates 58 exclusive brand outlets (EBOs) in India, with more than 80 percent of these stores situated outside tier-1 cities, bringing new business opportunity for signage companies engaging in in-store graphics, branding, POSM graphics, etc.