Woodland to focus on opening stores in tier II and III cities

After consolidating its presence in major cities in the domestic market, Woodland plans to focus on tier II and III cities during the next two to three years as part of its growth strategy. The company plans to open 60 stores across the country in tier II and III cities. Though the presence is still skewed towards the metros, the company’s growth trends will soon be changing this to a 50:50 split in the next two to three years. At present, Woodland has over 480 exclusive stores in the country. Rapid expansion plan of the company is a significant signal of new business opportunity for the signage players whose activities involve in in-shop displays, designs and related activities.