Woodland plans sub-brand Woods for women’s footwear

Leading footwear and apparel-maker Woodland is looking to re-position its sub-brand ‘Woods’ as a separate retail identity. Woods will focus primarily on women’s footwear. A separate retail identity, that includes branding and creating standalone outlets, will be carved out during the year. At least 30 stores, at a proposed cost of Rs 50-60 crore, has also been planned during the fiscal this year. Such a strategic expansion move of the company would bring in a fresh business for the signage companies dealing in in-shop displays and related activities.