Footwear and apparel firm Woodland is giving a big push to the kids-wear segment with plans to launch range of shoes for children by the middle of this year and open dedicated shop-in-shops format for the segment. The company which had last year ventured in the kids-wear segment with its apparels range is also set to open exclusive stores of its premium brand ‘Woods’ for adults in the next few months. Footwear (for kids) will follow by the middle of the year followed by more apparel like T-shirts and jackets. Woodland currently has more than 300 outlets across the country, besides being present through another 3,500-odd multi-branded stores. For the signage companies like in-store media majors, print providers, signage suppliers, etc the new Woodland stores will offer a unmatched business opportunity.