WOO brings Global Congress to Hong Kong in 2024

This is the first time the Global Congress has been held in the Asia-Pacific region although a highly successful in-person regional event was held in Kuala Lumpur, Malaysia in October 2022. The recent 2023 Global Congress in Lisbon, Portugal, attracted a record 525 delegates from across the world. The World Out of Home Organization (WOO) President Tom Goddard announces that Lisbon was an unprecedented success in every respect but, as a truly global organization, the organisation can’t rest on their laurels and it’s right that they head to Hong Kong in 2024.

Markets including China, Korea and Japan are seeing some of the most dramatic and positive transformations in global Out of Home and this will be an unmissable opportunity for WOO members, delegates and worldwide media to see the shape of future OOH right now. WOO is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong.