William Penn adding two more new stores

William Penn, a multi-brand retailer of writing instruments, has planned to add two more new stores which will be opened in Noida (NCR) and Thane (Mumbai) in the next three months. The retailer sells premium pens of 15 international brands and men’s accessories. Currently there are 21 William Penn stores and five shop-in-shops across the country. It has been confirmed that the store will roughly 500 sq ft space which entails an estimated investment of Rs 75 lakh. Onset of such high-end stores across the country is indeed a sign of new opportunity which signage players like PSPs, fabricators, sign makers and other engaging in in-shop branding can tap new business in the sector.