Weekender pushing ahead for more trendy stores

Weekender, a casual wear retailer, has grown up to keep up with its loyal customers of the past. As soon as it took over the youth-centric brand for about Rs 50 crore, the Bangalore-headquartered Primus decided to push ahead from its ‘wear your attitude’ positioning to include the young and trendy parents of its existing customer base. Primus Retail operates through a franchisee model and intends to triple its store count to 200 stores by next fiscal. It is expanding through 600-800 sq ft stores, expecting better returns from small-sized catchment-specific stores. The new stores will be the new landscape wherein in-store signage companies could embark upon for new business.