Vision Express opens new store in Ahmedabad

Vision Express, the 50-50 joint venture between Reliance Retail and Pearle Europe, has opened its first Vision Express store for eyewear in Ahmedabad. While the retail chain has 46 stores across 18 cities in the country, the Ahmedabad outlet is the 45th outlet for eyewear by the company. The new store is located at Iscon Mall and offers free eye test in an 11 step eye test that includes a special eye pressure check. The store is all set to present its new collection of sunglasses— ‘European Summer Sunglass Collection 2010’. This new Vision Express store is considered to be a new vision for the signage industry where every in-store media companies and sign suppliers can embark upon.