virtual.drupa 2021 pulls 45,000 unique online visitors

The first purely digital version of the leading global trade fair for printing, virtual.drupa 2021 marked a ‘vital stimulus for the global print & packaging industry. According to the organiser Messe Düsseldorf, the virtual event successfully bridged the gap between the previous and forthcoming face-to-face event in 2024. The new format of Print & Packaging Community received excellent feedback internationally, as demonstrated by the impressive final statistics.

At the virtual format of the event, 212 exhibitors from 35 countries, as well as team participants from global subsidiaries presented product portfolios and innovations within online showrooms and more than 125 live web sessions with an average of 140 participants. Other indicators, such as a total of around 600,000 page views and 45,000 unique users, further underline this. International visitors from 155 countries made up more than 82 percent of the total number, highlighting the fact that virtual.drupa has been able to provide access to potential customers on all continents and having been adopted as a digital platform for international knowledge transfer and networking opportunities.