Retailer of lingerie and beauty products, Victoria’s Secret has expanded its global presence with the opening of its first full assortment store in Mumbai. The new store features innovative designs and as a part of the brand’s newly introduced retail concept, Store of the future provides a unique shopping experience for all customers. With features such as streamlined navigation to guide customers throughout the space and a modern fitting room, the store has Victoria’s Secret and PINK integrated offering both product portfolios. Located at Phoenix Palladium Mall, Lower Parel, opening of such flamboyant store will be an added business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.
