Veeline Jewellry unveiling more Milleret stores

Mumbai-based Veeline Jewellry and Watches Private Limited, the sole distributor of Milleret’s premium jewellery Swiss watches, is planning to expand its Milleret outlets to 70, from the present 37, primarily in Tier-II cities in Maharasthra, Punjab and in other parts of north India by March 2011. Currently, the company is targeting to sell about 1,100 units this year and will invest Rs 10-20 lakh in each of the proposed outlets. As of today, seven collections of Milleret watches with 120 variations are available in the Indian market. Expansion of Milleret’s premium outlets in major western and northern Indian cities will be a golden business opportunity for signage companies like in-store signage players, PSPs, sign fabricators and others.