Value of personalisation unlocked at FESPA’s first ‘Personalisation Experience’ event

The first Personalisation Experience event from FESPA took place in parallel with FESPA Global Print Expo and European Sign Expo 2023 in Munich last month (May 23-26) delivered a rich expert-led conference programme, together with the opportunity for all visitors to connect with providers of personalisation technologies and order personalised products in the Personalisation Experience Zone. Richard Askam, FESPA’s Personalisation Experience Ambassador, said, “This was the first event of its kind, combining a conference programme and exhibition space to give a rounded perspective on the scope for personalisation to deliver commercial growth. FESPA saw the need to demonstrate how personalisation adds value, and delivered delegates a 360-degree view of the significance of personalisation to different industries.

With a line-up of 25 speakers, the Personalisation Experience conference encouraged lively debates and offered insights into the psychology and behavioural science that makes personalisation so effective, the commercial value of personalisation, and how digital transformation, technology and software solutions enable customisation. “Personalisation Experience also reflected the contribution of the entire supply chain, from printers, manufacturers, data scientists and technology providers to creative agencies, brands and retailers,” added Richard. The next Personalisation Experience will take place alongside FESPA Global Print Expo, European Sign Expo and Sportswear Pro, from March 19 – 22, at RAI in Amsterdam, Netherlands.