Ice cream major Vadilal Industries is targeting sales growth of 40 percent in 2011-12, with plans to capture 25 percent market share in the next 2-3 years. The company has also launched a range of new products targeting premium ice cream segment of the market. The firm is also looking to increase the number of exclusive ‘Hapinezz’ outlets to sell its ice creams from 200 at present to 400 in the next 18 months. The company’s new plan to boost its retail presence will offer a new business opportunity to the signage companies engaging in business in in-shop signage displays.
