Los Angeles-based burger chain The Counter is entering India. With over 3,000 different combinations, a burger at Counter will cost a minimum of Rs 400. That’s eight times more than the rates at the most famous global burger chain, McDonald’s, which operates assembly line-like stores in 13 Indian cities. Such development following the arrival of such MNC fast food major would bring in a fresh business opportunity for the signage companies dealing in in-shop displays and other related jobs.
