U.S. Polo Assn. opens first new-gen retail store in Bengaluru

U.S. Polo Assn., one of the leading casual wear brands and the official brand of the United States Polo Association (USPA), has unveiled its first new-generation store in Bengaluru. The flagship store of the big brand is located at Orion Mall in the city, spanning 1800sqft. It marks the brand’s first new-generation retail identity in the city, designed to offer a more immersive and contemporary shopping experience. The store features the latest in menswear and footwear, combining the brand’s signature American heritage with modern design elements. The new identity reflects U.S. Polo Assn.’s evolution while maintaining its deep connection to the sport of polo. Most of all, opening of such flagship store of big brands like U.S. Polo Assn. is a big business opportunity for the signage companies whose activities involve in in-store graphics, designs, displays and such applications.