Leading bicycle manufacturer Trek Bicycle, which re-entered India last year as a 100 percent subsidiary, is aiming to start its operations in 120 cities in the country by 2022, a move that will help the US-based company to increase its reach in India. The company currently sells its product in 40 cities through its network of dealers, partners, and exclusive store. Trek has recently opened its first exclusive showroom in Guwahati in Assam. Seeing the potential in Tier II and Tier III cities, the company is planning to expand their presence across the country. This retail network expansion move of Trek Bicycle is a new business opportunity for the signage companies whose activities involve in-store signage and branding projects.
